Massage and Physical Therapy

April 22, 2020


Unfortunately, physical contact is in the job description for masseuses and physiotherapists, and restrictions around this have meant a reduced number in bookings. Clinics have had to shut their doors for the duration of the quarantine as a result, but many have moved their staff online.

Possible COVOTS

  • Use video calls to give advice and demonstrate exercises with clients
  • Create a video or article series around the use of preventative exercises and distribute online
Example of a COVOT

The Urban Physio

The physiotheraphy outfit is offering telehealth services via video calling, as well as online pilates sessions.

Example of a COVOT

Example of a COVOT

Submit a COVOT

Have an example of where a business has pivoted? Submit it by clicking below and we'll try and add it to this website.