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Casinos & Gambling
April 8, 2020
COVID-19 PIVOT (COVOT)
With the lockdown in some cities, a number of casinos have had to shut their doors and store the chips away, reducing their revenue on the floors to zero. Less sport provides less opportunity to gamble, lower presence of gambling means more competitive opportunities need to be discovered to create a betting market.
Possible COVOTS
- E-sports gaming has had a huge spike in growth. Focusing the markets on these games, and introducing your members to these platforms could grow gambling spends as well
Example of a COVOT
Sportsbet
Sportsbet have continued the AFL season by playing an AFL e-sports game (AFL Evolution) between celebrities, with live commentary over the top.
Example of a COVOT
Example of a COVOT
Submit a COVOT
Have an example of where a business has pivoted? Submit it by clicking below and we'll try and add it to this website.
