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Musicians / Artists
COVID-19 PIVOT (COVOT)
Concerts were quick to feel the effects of the pandemic. Many were postponed or cancelled, leaving a number of musicians out of work. Even on a local scale, many bars and clubs have been shut, forcing artists to get more creative with how they make a living. Visual artists are experiencing the same problem — with galleries, markets and cafes closed, opportunities to display work are limited.
Possible COVOTS
- Perform concerts from home for listeners online. This has already proven popular with a number of musicians, and also has the additional benefit of being able to interact with fans.
- For musicians, start a podcast with band members. This could be simply exploring the band history or answering listeners questions
- Use the time to create - make exclusive recordings or artwork only available for sale during the quarantine
Delivered Live
Delivered Live is a new way to experience live music and comedy. Gigs are streamed live to Youtube and Facebook, giving fans the virtual experience of being at the gig.
Castlemaine State Festival
When the popular art festival was unable to run as planned, organisers turned their energy to promoting its online art auction instead.
Submit a COVOT
Have an example of where a business has pivoted? Submit it by clicking below and we'll try and add it to this website.
