COVID-19 PIVOT (COVOT)
The impact of COVID-19 is a double-edged sword; there is a lower chance of being discovered in a traditional bookshop, yet consumers are given more opportunity to read the book that they ’never got around to’. This presents an opportunity for the category to grow, as long as bookshops are prepared to take on the advantage of digital channels.
- Create an online book club using video sharing and conference calling technology
- Set up an affiliate website to drive sales for existing digital book distributors like Book Depository and Audible