Book Stores

April 21, 2020


The impact of COVID-19 is a double-edged sword; there is a lower chance of being discovered in a traditional bookshop, yet consumers are given more opportunity to read the book that they ’never got around to’. This presents an opportunity for the category to grow, as long as bookshops are prepared to take on the advantage of digital channels.

Possible COVOTS

  • Create an online book club using video sharing and conference calling technology
  • Set up an affiliate website to drive sales for existing digital book distributors like Book Depository and Audible
Example of a COVOT

Glass Bookshop

This bookstore in Edmonton, Canada offers free local delivery of books purchased online.

Example of a COVOT

Example of a COVOT

Submit a COVOT

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