COVID-19 PIVOT (COVOT)
The coronavirus has had a significant effect on the hosting of sports matches and events. This has resulted in numerous football leagues being put on hold or cancelled, as well as the postponement of the Tokyo 2020 Olympic Games until 2021. With so many professional athletes temporarily out of a job, many have had to take significant pay cuts. A large number have focused on their digital channels to allow them to connect with fans and customers online.