April 22, 2020


Many manufacturing businesses have suffered due to a combination of low orders and the lack of an available workforce. For those with a reliance on automation, the effect will be lessened slightly. In either case, many also rely on imported materials — which can be hard to come by.

Possible COVOTS

  • Companies may consider pivoting to manufacture goods that are currently in high demand. This could come in the form of equipment for health care services, sanitation, waste or transport

Example of a COVOT

Converting lockers to hospital beds

Five at Heart manufacture innovative bike parking and change room facilities. They have recently pivoted and developed emergency hospital beds with leftover locker materials face masks with medical-grade filters with their leftover towels.

Example of a COVOT


The NZ manufacturer — who usually builds road cases and touring equipment — pivoted quickly to designing desks for people working from home, as well as making protective screens for retail workers.

Example of a COVOT


The Japanese electronics giant has started producing surgical masks in a plant usually reserved for making displays.

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