.png)
Media and Entertainment
COVID-19 PIVOT (COVOT)
To compete with on demand streaming services, traditional broadcasters have been able to remain competitive by heavily investing in live TV entertainment. COVID-19 has meant that many live entertainment products have been stalled or cancelled, which has significantly impacted live sport broadcasting.
Possible COVOTS
- Repurpose old content - Fox Footy has taken classic AFL games and re-called/re-commentated the games with current day commentators
Red Line Productions
The Australian theatre group hosted a global live-streamed reading of "Orphans" by Lyle Kessler, in which the actors performed the play from their living rooms.
Aerobics Oz Style
The iconic 80's aerobics series is getting a revival on Australian streaming service 10 play. Viewers can catch old episodes online and workout (in 80's fashion) in their living rooms.
Submit a COVOT
Have an example of where a business has pivoted? Submit it by clicking below and we'll try and add it to this website.
