April 8, 2020


COVID-19 has stripped away the primary way for physical retailers to sell to consumers, as well as communicate with them.

Possible COVOTS

  • If you don't have a digital presence, immediately set up an online store to capture would-be sales from your physical location. You can use your physical store as a make-shift distribution outlet while your store front is exclusively online
  • Take the data captured from in-store point of sale systems to build out a CDP (Customer Data Platform) and layer over digital behaviours that these store buyers make online to learn more about your customers
Example of a COVOT

Example of a COVOT

Example of a COVOT

Submit a COVOT

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