Brewers, Distillers and Wineries
COVID-19 PIVOT (COVOT)
Brewers, distillers and wineries are in a unique position, where the coronavirus pandemic has created a massive jump in consumer demand for alcohol consumption at home. This has not, as yet, offset the overall demand for alcohol due to the closure of pubs and clubs. We are seeing a huge opportunity for brewers, distillers and wineries to take advantage of this shift in consumption trends, with a need to ensure products are easily accessible through effective mental and physical availability.
- Use existing facilities to produce ethanol for use in cleaning and sanitising products
- Offer a subscription service allowing users to try new products delivered each week during the quarantine period
- Create extra content to support existing products. For example, recipes and food pairing suggestions for beer, or cocktail ideas for spirits
- "Home Alone" kits: brewers can release home brew kits to replicate their own brews