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Gyms / Fitness Studios
April 8, 2020
COVID-19 PIVOT (COVOT)
In many countries, COVID-19 has forced gyms and fitness centres to close, as they are considered non-essential and are a potential health risk for the spread of the virus.
Possible COVOTS
- Move to online fitness lessons, either live stream or pre-recorded, and provide existing members access to each class
- Lease out equipment on a weekly/monthly basis to members
- Set up an online store to sell protein drinks and health bars, with same day delivery
Example of a COVOT
Love Athletica - @ Home With Love
Pilates studio Love Athletica have taken their popular reformer pilates classes online and are renting out their reformer machines for use at home.
Example of a COVOT
Psycle
The London-based gym has shifted online, posting daily workouts for their customers on Instagram TV.
Example of a COVOT
Submit a COVOT
Have an example of where a business has pivoted? Submit it by clicking below and we'll try and add it to this website.
