April 21, 2020


In the early stages of the COVID-19 pandemic, many cinemas were able to observe social distancing through spaced out seating in theatres and enforcing zero-contact where possible. However, as government restrictions have tightened — and compounded with the news that many studios will be pushing out release dates on upcoming films — the majority have been forced to close.

Possible COVOTS

  • Shift to online distribution so customers can still watch new release movies without having to physically go to the cinema
Example of a COVOT

EVO Entertainment

The Texas cinema has turned its exterior wall and parking lot into a drive-in movie theatre, complete with contact-free food.

Example of a COVOT

Example of a COVOT

Submit a COVOT

Have an example of where a business has pivoted? Submit it by clicking below and we'll try and add it to this website.